The PayPal effect!
This is a little story about a wonderful product called DropBox.
I have been using DropBox for a while and today I noticed that i’m using about 50% of the 2GB you get for FREE (yeah! it’s pretty generous!), for some reason I had an urge to click the “Upgrade My DropBox” link that was looking back at me, Don’t ask me why, maybe it was good link placement by the DropBox guys or simply my own appreciation of the FREE plan that caused it, but true enough I clicked the link…
Upon clicking the link I was faced with a beautifully laid out screen offering me 50GB for $9.99 or 100GB for $19.99, I instantly clicked the 50GB option expecting to get a nice big DropBox only to be presented with a payment screen that “Required” me to go and get my credit card before i could continue! Now… call me lazy but this seems like a silly hurdle to put in front of a potential customer, especially one who is here entirely on impulse.
For this (seemingly daft) reason I’m not going to upgrade, after all I don’t actually “NEED” to upgrade yet I still have ~1GB left, but I wonder how many people just like me would have upgraded if the payment process had that magic little “Pay with PayPal” button on it… I know i would have.
