Archive for the ‘Code Spaces’ Category
Google Adwords - Don’t get drawn into bidding for the #1 spot.
As part of my role at Component Workshop Ltd over the last 12 months I have been responsible for internet marketing of our Code Spaces product and in this time we have spent ~£20,000 on google adwords.
While I have not compiled the stats in a presentable form I can say without any doubt that bidding for the #1 spot on your given search phrase is not only expensive in comparison to the 2nd - 10th slots it also yields pretty disappointing results.
Recently I have been able to cut a third off our Google Adwords spend while retaining the same level of conversions by doing no more than excluding the #1 slot from our adword bids.
While I can’t fully explain why this phenomenon occurs my feeling is that as users of google we are instinctively drawn to the genuine search results verses the sponsored links and as the 2nd and 3rd placed sponsored links usually appear closer to the genuine search results we are naturally drawn to them rather than the #1 placed link.
Food for thought me thinks…
